by: Jennifer Lovett
Do you have a book out? Have you turned it into an audiobook yet? Audiobooks are exploding on the market and now is the time for you to jump in. Do it! Just do it!
Why? Because everybody else is
doing it!
- In March 2018, Pew
Research reported a seven-point increase in Americans who listen to audiobooks.
- Another study found
drivers admit to listening to podcasts and audiobooks while sitting in traffic.
- And yet another study
found that Harry Potter was the most listened to book on Alexa in 2017.
Use the commute!
People are admitting to
listening to ebooks while working out, cleaning the house and taking a walk. Besides
the fact that everyone is doing it, providing an audiobook is also an excellent
way to exploit the daily commute. Studies show that in the United States today,
the typical commute is 24 minutes long. If you live in Denver, that commute
tops 45 minutes–Fill that void baby!
Meet Big Daddy ACX
Before you decide whether you
want to read it yourself or pay someone, you need to know about Audiobook
Creation Exchange (ACX). It’s the dragon in the Amazon, Audible and iTunes’
moats. There are other peeps trying to get in on the distro business but for
now, you’re stuck with ACX. Go ahead and just accept it and create your
account, then upload your book cover, input your product description, list
price and distribution options. Then upload your file. Hit publish and market
as usual.
Yes, you could go with
Overdrive (the library distributor) or Audiobooks.com or even Downpour but then
you’ll lose high royalty rates on ACX. This goes into the big debate about
being wide or exclusive to Amazon.
Just how techie are you?
ACX has a pretty stringent set
of requirements. If you hire someone, they’ll make sure your file has all the
correct technical requirements. If you do it yourself, you’re on your own.
Because I don’t want to scare you right off the bat, I put them in the DYI
section.
BUT BEFORE YOU DO ANYTHING,
you have to decide how you want to go about producing these things.
To create an audiobook file,
you have several options:
- Record it yourself
- Partner with a narrator
and pay up front
- Partner with a narrator
and pay in royalties
- Partner with a narrator
and pay by the hour
DYI – If you do it yourself, you need to consider a few
things. First, it’s easier for nonfiction authors because they don’t have to be
in character. Second, are you comfortable reading your work? Do you have any
voice or acting training to help with emotion and character differentiation in
your reading? Are you comfortable editing audio? Third, just how techie are
you?
If you answered yes and you’re ready to go,
this is what you need:
- Editing software. I recommend Audacity. It’s free and easy to use.
- A good dynamic
microphone. I recommend ATR2100 rather
than the Snowball I use for podcasting. It will pick up less extraneous noise.
- A very quiet space. Recording at your kitchen table isn’t going to cut it.
Pad the walls of a small room in your house with egg crates or set up a tent
(seriously) and throw a blanket over the top of it. Now, listen for things like
the humming of the air conditioning, traffic on the street, or the dripping
water at the sink.
- Decrease noise on the audio
file. Before you start recording
yourself reading your book, record the “silence” in the room for five to ten
seconds. When you’re done recording, highlight that section, go to the Effects
menu and click “Noise Removal,” then click “Get Noise Profile” from the
drop-down menu. Then select the entire audio on the track and click Noise
Removal. Adjust any settings or go with the default, click OK and you’re done.
This should help eliminate any ambient noises you may not have noticed while
recording. This step is key because Amazon won’t take an audio file that has
extraneous noise.
- Tech specs. Here’s how your files need to be composed:
- Be comprised of all mono or all stereo files
- Include opening and closing credits
- Include a retail sample between one and five minutes long
- Section titles must be recorded
- Be a 192 kbps or higher MP3 file
- Each file must have a running time of 120 minutes or less
- Measure between -23dB and -18dB RMS and have -3dB peak
values
If you’d prefer to use a
narrator, ACX has an exchange of
narrators and producers. These folks are professionals and will offer you an
“audition” reading of your work. Using professionals who are trained to record
audiobooks will ensure your book sounds professional and will increase your
credibility. It also cuts down on your learning curve.
There are three ways to pay a
narrator: pay by the job up front; pay
through a percentage of royalties; or pay by the hour. I do not recommend
paying by the hour because it can take upwards of 20 hours of reading to get a
normal-sized book read for a file. As a totally broke writer, I like the small
percentage of royalties but over time, that could screw you. So, the ideal way
if you have investment funds is to pay for the job up front. And let’s be real:
audiobooks are NOT cheap! They can range anywhere from $1500-$3000. Are you
choking? I did when I found out. BUT, if you can figure out a way to get it
done, it’s a pretty big bang for your book over time.
Final word on this from a famous-type guy: Dave
Chesson from Kindlepreneur says, “The audiobook market is
growing at a rate of 30% per year, which nearly quadruples the growth rate for
eBooks.”
Don’t you want in????
Jennifer Lovett Herbranson is the founder of Writer Nation, a podcast and Facebook group dedicated to helping writers market their work. With 17 years communications experience, she regularly writes on social media, internet marketing and face-to-face publicity. She currently lives in South Korea and travels around Asia for fun. You can find her on her Website, Facebook, Twitter, and Pinterest: @jennylovett