Thanks to our members who have stepped up. At this time, all of the large and medium volunteer positions have been filled for 2019. But we’re always looking for people who want to shadow our chairs, learn the ropes and position themselves for expanded responsibilities in the future. In an organization run completely by volunteers, we’re always looking for more volunteers to share the work so that the work doesn’t always fall to a few uber-dedicated people. What can you do next year? Moderate a workshop, put up signs, help with publicity, support our fundraising efforts, drive faculty, stuff bags, staff the registration desk, help in the ballroom, help in the bookstore, become part of the Tech Team and more. We always need help in these areas as well as many more. So contact our Volunteer Coordinator at ppwcvolunteer@pikespeakwriters.com to see what positions might still be open now as well as our needs for 2020.
Today marks the birth anniversary of Ted Geisel, known to most as Dr. Seuss. He offered timeless advice to authors of every generation.
Photo: Al Ravenna, New York World-Telegram and the Sun staff photographer [Public domain]
Gabrielle V. Brown, Contributing Editor with Writing From the Peak, writes all manner of fiction and nonfiction. Find her on Facebook, and instagram ; contact her at gvbrownwriter@gmail.com. For more about today’s birthday author, visit her website.
I have a new three-book deal with Tor Books for a fantasy adventure series called Chimera. I will be writing this series under the nom de plume, Cate Glass.
Chimera is the name taken on by a group of four rag-tag sorcerers – a former courtesan, a professional dualist, a metalsmith, and a youth whose first job is an alehouse bouncer–in a world where magic is a death sentence. The four discover that there are some causes that make using their talents worth the risk.
The first book, An Illusion of Thieves, will be released on May 21, 2019.
See everyone at
conference!
Carol
Carol Berg
As Cate Glass, author of An Illusion of Thieves, first novel of the Chimera, forthcoming in 2019 from Tor Books!
As Carol Berg, award-winning author of the Books of the Rai-kirah, The Lighthouse Duet, The Sanctuary Duet, the Novels of the Collegia Magica.
Do you have a Sweet Success you would like to share? Click here to get started. Membership in Pikes Peak Writers is needed to be featured in Sweet Success.
“But nobody reads emails!” “My inbox is already too full!” “I hate getting
more email!”
You’ve heard all this before. Five years ago, I would have agreed and told you building an email list and creating an email newsletter was a waste of time. It was going out of style. It was fading to Instant Messaging and social media platforms. It was antiquated. Well, I fully admit that I was wrong. While social media sites come and go, even the influence and reach of Facebook and Twitter ebb and flow, for the foreseeable future, email remains the most effective way to reach an audience – an audience that wants to hear from you. Here are three reasons why you need to start building an email list:
1. People Read Email
According to Forrester Analytics, 91% of U.S. customers (people who are
online to buy things) use email daily and more than 70% of them read email
first thing in the morning. The number of email users worldwide is
projected to reach 3 billion by the end of 2020.
2. Email Converts to Sales
According to Campaign Monitor, the delivery rate for an unboosted Facebook post is less than 5%, while the delivery rate for an email is 75%, and an email is six times more likely to generate a click-through than a tweet. Anik Singal, founder and CEO of Lurn, Inc, reports that email marketing for Black Friday / Cyber Monday deals converted ads to sales at double the rate of social media. For more statistics on this, see WriterNation/EmailStats
3. You Own It
This one is key. Everything you post on social media is no longer owned by
you. Instagram owns your pics. Twitter owns your tweets. Snapchat owns your
snaps. They also own your followers. Whereas you own the copyright on
everything you write, film, design in your email. You also own the list. If you
move from Facebook to Instagram or Snapchat, you can’t take the followers with
you. You can with your email contact list.
Ways
to Build Your List & Create a Killer Email
Whether you’ve published twenty books, ten books or no
books, now is the time to start building your list. Don’t think because you
don’t have anything to sell it’s too early to start building your list. It’s
never too early or too late. Start now. To get you going, I’ve included some
tips below.
Use Mailchimp.
It’s the easiest to get you started and its free for the first 2000 contacts.
The analytics are good. It has A/B testing and segmented lists. And it has
automation. Other email providers to check out are ConvertKit, AWeber and
Constant Contact.
Create a killer landing page.
This is where you tell the reader what they’ll get out of signing up with you.
How often you’ll send them news and what type of things they can expect in your
email. Here’s mine for reference.
Post it everywhere.
Make sure your website has a subscriber link. Mailchimp has a pretty seamless
plugin with WordPress. Even if you don’t use WordPress, the URL for the landing
page works on any website or blog. Pin a tweet or Facebook post to the top of
your profile. Put the link in your signature block and on every piece of paper
swag you take to conferences, meetings or retreats.
Offer a freebie.
For signing up with you, what special something can you offer? The
possibilities are endless: deleted scenes, extra chapters, checklists,
planners, calendars, access to a closed Facebook Group or Instagram feed.
Automate the first three to five
emails. Once someone signs up and confirms their subscription
(*always require confirmation to be in compliance with Anti-Spam laws), send
them a thank-you and a link to the freebie. Within 24 hours, send another note welcoming
them to the email news and give a longer introduction to yourself and any news
they should know as they embark on this journey with you. A week later, send
the first email.
Create a Killer Email. Whether you use a newsletter format or simply an email is up to you. The difference in Return on Investment is negligible until you start segmenting lists and selling different items, and I’ll post on that next month. What really matters is what the reader gets out of it. They’ve already told you they want to hear from you and they dig what you’re doing. So, now offer them information they can’t get elsewhere. Some ideas:
Progress reports on the current work in progress
Event announcements
Photos of your research or interviews
List of your favorites (books, authors, movies, plays, music, etc…)
Promotions and/or Giveaways
Backstory (you know all that stuff you wanted to put in your book but your agent made you take it all out)
Quotes and Questions
ALWAYS put in a Call to Action (buy the book, attend the event, respond to a question)
If you still have questions, find me on any of my social media sites. I’m standing by to help!
Peace
& Prose!
Jen
Jennifer Lovett Herbranson is the founder of Writer Nation, a podcast and Facebook group dedicated to helping writers market their work.
With 17 years communications experience, she regularly writes on social media, internet marketing and face-to-face publicity.
She currently lives in South Korea and travels around Asia for fun.
You can find her on her Website, Facebook, Twitter, and Pinterest: @jennylovett
Though none of us are new to the process of stringing words together, there comes a moment when we stop writing for the sake of a task and become writers.
I became a writer when…
My own moment came when our family purchased a computer and my mom gave me her electronic typewriter. I was so excited! I sat down right away and began typing a report (voluntarily) about black jaguars. But the love for writing fiction actually came from an assignment. We were moving from Hawaii to Colorado, driving the rest of the way from California when I became horribly ill. To help take my mind off feeling so gross, my mom had me work on a short story. And so, with incredibly bumpy handwriting I produced The T-Rex That Ate Pancakes.
Everyone’s story has a different beginning, but the point is…they all had a beginning. No one has sat down to write their very first story ever and ended up with a best seller. Like anything, writing requires practice, perseverance, and support. The adventure of being a new writer is very much like Frodo’s journey to take the ring.
Here are five ways to follow in Frodo’s footsteps as you progress as a writer.
Surround yourself with people who will be supportive and honest. Frodo would have been very vulnerable to attacks, getting lost, and failing his mission if he had not had a good support system. While the bulk of your writing may be a solitary activity, you should involve others in the revisions. Your supporters need to be able to constructively tell you the truth when changes are needed and encourage you when you are discouraged.
Keep moving and eating. It is so easy to dive into what we are working on and forget to take care of ourselves. You need to take care of your health as much as possible because the state of your physical health greatly impacts mental health, and therefore, your writing. If Sam had not pushed Frodo to eat throughout their journey, Frodo wouldn’t have had sufficient strength to reach the end. If you tend to get lost in your work, set an alarm to remind you to eat. When you’re stuck in the story, that’s the perfect time to do a few minutes of your favorite exercise—which is beneficial to your body and will usually clear your mind for new ideas!
Network. Frodo enlisted help from others besides the Fellowship and you will need to as well. As important as your supporters are, they shouldn’t be the only ones involved in your writing life. You will need to branch out and form relationships with agents, editors, fellow writers, and readers. Editors will shape and polish your work. Other writers will gladly share tips and tricks and will cheer you on! Agents will represent your writing. And when you take time to connect with your readers, they will frequently share your writing with others. I strongly encourage you, especially as you are beginning to network, to attend a writer’s conference. Not only will you learn to improve your craft, but it is the best way to network.
Check your work. There will be lots of revisions and multiple versions of your story. Though you should generally avoid editing during your first draft, subsequent drafts will be full of edits. When you hand over your work to an editor, it can be a little nerve-wracking. But, just like when Frodo asked Sam to carry the ring, Sam gave it back and so will your editor.
Finish. This is the most important bit of advice I can offer you. It’s also the best part of the Lord of the Rings movies. The moment Frodo finally threw the ring in the lava; the moment you finish your book. Finish. Your. Story. No matter the obstacles you face, no matter how long it takes make sure you finish. All the hours of writer’s block and nights spent falling asleep on your keyboard will be worth it the moment to get to type ‘The End’.
Some will say that a “real” writer is published, or that a “real” writer writes every single day. While it is true that you should write something every day, what makes you a writer is you. Your love for words, your insatiable appetite for books, your desire for adventures and new fictitious friends—these are the things that make you a writer. Though your writing journey is still in the beginning stages, you are a real writer now.
Leilah Wright lives in beautiful Colorado Springs where she amasses books like a dragon hoards treasure. She is an editor at Novelesque and is writing her first novel. A true pluviophile, she is happiest on rainy days while drinking obscene amounts of coffee. When not working she enjoys time with her two children, reading, and catching up on shows. Keep up with her on her Blog and on Facebook.
Danilo Kiš’ ; (22 Feb 1935 – 15 Oct 1989) novels and short stories are influenced by the death of his father in a Nazi concentration camp and his family. Danilo, who’s image appears here on a postage stamp from Montenegro, is best known for his Family Cycle trilogy and was intended to receive the Nobel Prize in Literature before his untimely death. His short stories, novels, and poetry earned him international awards. This quote was part of an address to aspiring writers. Our characters become interesting as they gain scars.
Gabrielle V. Brown, Contributing Editor with Writing From the Peak, writes all manner of fiction and nonfiction. Find her on Facebook, and instagram ; contact her at gvbrownwriter@gmail.com. For more about today’s birthday author, visit her website.
As an editor you define
the vision and theme for the project, select the stories to include, edit those
stories, and usually write accompanying material like a foreword, introduction,
or epilogue. You’ll determine the order in which the stories appear, and might
write a short introduction to each story and/or author. Depending on how the
project is structured, you might also write the sales copy, give direction to
the cover designer—or design the cover, and put together promotional material.
You need to define the
theme clearly enough so the authors understand what you’re looking for, review
and edit manuscripts, and sometimes pass on a story you love because it’s not
right for the collection you’re working on. Editing might go smoothly, or you
might find yourself spending hours editing a story, only to find that the
author isn’t willing to make the requested changes and you have to find a new
author/story to fill in at the last minute. Thinking through your goals and
making decisions ahead of time can make the whole process significantly easier.
How to Select Authors and Stories
Invitations vs. calls
for submissions
If you extend
invitations, think about the expectation you’re setting. Are you extending a
blanket invitation to accept any story an author sends you? Or have you made it
clear that you intend to review each story to make sure it’s a good fit for
your theme?
If you put out a call
for submissions, have you made sure your guidelines are clear enough so that
you don’t end up having to wade through a zillion manuscripts that have nothing
to do with the theme you’ve envisioned? Will you publish the guidelines on a
website, in a newsletter, a Facebook group, mailing list, or all of the above?
A combination approach
can work well in situations like if there’s a well-known author or two who
you’d like to include in the collection, or if there’s a group of authors you
know will write exactly what you’re looking for.
Time
Suppose you’ve extended
an invitation to an author based on reading some of their work. You know
they’re capable and talented. Then they submit a story that’s not nearly as
well-written as you know they can write. Do you have the time and energy to
edit this story to get it up to par?
Variety
Do you want all of the
stories to be similar, or do you like having more variety? The tighter the
constraints you specify in your vision and guidelines, the more similar the
stories will be.
Promotion/Social Media
Do you care if an author
has a modern, professional-looking website, or perhaps doesn’t have a website
at all? Do you want to work with authors who have experience with promotion, or
are you and/or the publisher planning on handling this?
If you’re not counting
on the authors to help out with marketing, you can choose to invite authors
based solely on the quality of their stories. If instead you’re relying on the
authors to help with promotion, you’ll need to base your selections on the
quality of the stories and how effective you feel each author will be at
marketing.
There’s no right or
wrong way to choose which authors to work with. The key is to figure out what
is important to you and to then be mindful of this while you make your
decisions.
Project Decisions
Vision/guidelines
Your vision for the
project should include both the genre and the theme of your project. The more
clearly you envision and describe your project, the closer the authors will get
to it. Just be sure to keep your vision in mind when reviewing the submissions,
as sometimes authors will submit stories they know are close but not on point.
In addition to
information about your vision for the project, project guidelines typically
include things like allowed story lengths, the length for author biographies
and, if you’re opening the collection up to submissions, how to submit a story,
including the desired manuscript format.
Anthology title
The title of the
collection is just as important as the title of any other book. Make sure it
fits with your vision as well as the genre of the project. One way to figure
out if the title is working is to compare it to other titles in the same genre.
Number/length of stories
You can either set a
specific number of stories to include, or set a target word count for the
anthology.
The word count range per
story should be set in the guidelines. You might choose to give authors the
option to check in with you if they’re over or under this range, or you could
make it clear that there’s no wiggle room. Authors will often submit stories
that are either too short or too long, regardless of how firm you’ve said the
rules are, so you’ll need to figure out how to handle these situations.
Scheduling and deadlines
Make sure to set a
deadline for submissions that allows authors enough time to write their
stories, and factor in enough time for you to review and edit the submissions.
If you’re involved in
other areas like formatting the book, designing the cover, and putting together
promotional material, take the amount of time you’ll need to spend into
consideration when setting both the launch date and the author deadlines.
Pricing
If you’re working with a
publisher, this may not apply. However, it’s becoming more and more common for
editors to work very closely with small presses, and often the editor is also
the publisher.
If you’re involved with
setting the price for your collection, look at other, similar anthologies to
see what prices are working well. You might also consider different strategies,
like launching at a temporarily low price point for a week or two, or making
the anthology available for pre-orders.
Contracts, licensing,
and payment/royalties
This is another area
that was traditionally outside of the hands of the editor, but today editors
are often involved in.
Do you have a standard
contract ready? If not, do you feel comfortable putting one together on your
own, or do you need—and can afford—legal advice?
If you’re determining
licensing terms, do you want to request stories be exclusive to your
anthology—and for how long? Are you okay with reprints, or are you only
interested in new stories?
Will you provide a
one-time payment for each story? If so, will you provide a fixed fee per story,
pay per word, or offer a contributor’s copy but no monetary payment?
Would you prefer to pay
royalties, so that each author gets a percentage of the revenue in
perpetuity—and if so, how will you track the sales and deliver regular
payments? If you’re paying royalties, will each author get the same percentage,
or do you want to give a larger percentage to a well-known author?
Anthologies
can be fun!
While putting together an anthology can entail a fair amount of work, it’s incredibly rewarding to see your vision for a project come alive.
Jamie Ferguson has curated ten multi-author collections and is working on many more, including a monster-themed anthology series she’s co-editing with DeAnna Knippling. She’s also a member of theUncollected Anthology, an urban and contemporary fantasy author collective, which she joined in the spring of 2018. She loves creating colorful spreadsheets and has spent her day job career working in software. Jamie lives in Colorado and spends her free time in a futile quest to wear out her two border collies, since she hasn’t given in and gotten them their own herd of sheep. Yet.
Okay, they’re going to revoke my comedy writer card for this, but I’m going to share with you the great secret of being funny. Listen carefully. The secret is … a kiss. (Put down the breath mints; it’s not that kind of kiss.) You’ve heard the phrase “Keep It Simple, Stupid,” but in the realm of comedy writing, you’ve got to “Key Into (the) Subtext, Silly.” Yes, subtext. You know, that thing that clicks when you hear the punchline of a joke. It’s what people relate to when they hear something amusing. It’s the “ah-ha!” or the “Oh, I get it!”
Think about a character who has all the scene stealing lines in your favorite book. Why are they so good? Why are their wit-filled quips the mic drops of every scene? Because, more often than not, they’re saying what we’re all thinking. They’ve got the bravery to spit it out with sass. They’re hitting those universal truths that we’re all picking up on consciously or subconsciously. Yep, I’m bringing in big, serious words now. Why? Because making people laugh is serious business.
Guffaws are Great
Adding a guffaw or two to your story, even if it’s a work of horror, can be immensely satisfying for both you and your readers. A simple comedic detail, an outrageous adjective, or a sarcastic barb in the middle of a monologue can go a long way to keeping a reader interested. And let’s be honest, those humorous moments are fun to write. So, let that character whose been hanging back in the scene you’re currently writing step up and work some sarcastic magic. It’s time to pucker up and slip them some … subtext.
Uh-oh. The Comedy Police are coming. We didn’t talk. I wasn’t here.
For more on the secret of subtext and other reasons why R.J. Rowley is going to get her comedy card revoked, check out the humor writing workshop “H.A.: Humorists Anonymous, the 12 Steps to Embracing Your Funny” at the 2019 Pikes Peak Writers Conference in May.
Satirist and Joker of All Trades, Rebecca “R.J.” Rowley captures life’s absurdities on the page and keeps them there until the proper authorities arrive. Publications include humorous fiction novels, short works of satire, and random acts of poetry. When not entertaining the masses or terrorizing the villagers, she copyedits for a local publisher and utilizes her MBA in Entertainment Management to develop programs designed to support fellow authors and humorists in building their careers. Find out more at www.bexly.org.
The obvious advantage,
of course, that your story is published—and, depending on how the anthology is
set up, you might make some money! But there are a few other important
advantages as well.
Discoverability
A reader who picks up an
anthology because they’re a fan of one of the other authors in the collection
might fall in love with your story, and seek out you and your work. This
can provide tangible results, like someone buying a novel of yours, or signing
up to your newsletter. They might enjoy your story so much that they mention it
to their friends and family, who then also seek out your work.
By participating in a
project with other authors, you’re getting exposure to people you might never
have reached on your own. The same goes for your fans—they may find they enjoy
reading stories by the other authors in the project.
Not only do you get the
benefit of having the other authors’ fans potentially reading and enjoying your
story, anthologies often permit—and sometimes encourage—reprints. Reprinting
allows you to breathe life into a previously-published story by giving new
readers the chance to discover it.
Visibility
Anthologies are a great
way to put content out on a regular basis. If there are month- or year-long
stretches in between publication of your longer works, seeing your name pop up
in collections of shorter stories helps readers stay aware of you and your
writing.
Anthologies that allow
reprints are great for this as well. For example, you might include a story in
one anthology, then a year later include it in a different anthology.
Even though it’s the same story, including it in more than one collection
provides additional opportunities to draw people in to your work.
Collaborative promotion
When you participate in
multi-author projects, promotion is done by the editor, publisher, and
the participating authors. Perhaps the publisher pays for advertising, while
the editor and the other authors merely post on social media, or announce the
collection in their various newsletters. All of this is promotion for the
anthology. You benefit from other people promoting your story, just as they
benefit from the marketing work you do for the project.
Note that how much
promotion is done by the editor, publisher, and other authors can vary
significantly from collection to collection, so make sure to ask about the plan
for promotion before committing if this aspect is important to you.
How
do you get into an anthology?
Calls for submissions
The traditional way to
get included in a collection is to submit a story in response to a call for
submissions put out by a publisher or editor. The editor writes up their vision
for the collection and lists the guidelines, which usually include things like
the theme, allowed story lengths, the deadline for submissions, and whether or
not reprints are acceptable.
This approach allows you
to get a sense of what the editor is looking for. However, no matter how close
to the mark you feel your story is, the editor might not accept it. If you
write a new story and it’s not accepted, you still have one more story to
market elsewhere—but if you’re short on time, this approach might not work well for
you.
Invitations
If an editor knows you
and your work, or someone recommends you to the editor, you could get a
personal invitation. This could range from a blanket invitation to include
whatever story you feel fits the project’s theme, to one where the editor
invites you to submit a story for consideration. While there are no guarantees,
if you’re invited to submit a story, your story will probably be
accepted if it’s well-written and on target with the editor’s vision.
Networking can play a
big part in getting invitations. You might meet a fellow writer at a workshop
or conference, or meet someone from an online authors’ group who later decides
to edit an anthology and invites you. Editors often post about their projects
in email lists or Facebook groups; these are usually calls for submissions, but
occasionally the editor is looking for authors who are ready to commit. If you
know someone who has edited anthologies you feel are a good fit for your
writing, you could contact them to see if they’d be interested in working with
you on a future project.
Participating
in the right projects
The opportunity to
participate in an anthology is exciting. But just because you have the
opportunity doesn’t mean you should participate.
Theme
Make sure the theme is a
good fit for you and for your branding. If you write Science Fiction,
and receive an invitation to participate in a Romance anthology, is this
project really something you want to participate in? You might enjoy writing
something different, but make sure you do so because it’s really what you want
to do—not because you’re trying to shoehorn yourself into a project that isn’t
a good fit.
Time and Money
Do you really
have time to write a new story, or will that mean the novel you’re working on
will be delayed?
If you receive a
one-time payment, are you being paid a standard professional rate? Are you
comfortable knowing that you won’t receive royalties from future sales?
Is the one-time payment,
or the percentage of royalties, the same for all authors? If not, are you
comfortable with the split? Sometimes a higher-profile author might get a
larger percentage of the royalties, or the percentages might vary depending on
the length of each story. If that’s the case, make sure you’re comfortable with
the difference.
Editor/Publisher
Do you feel comfortable
working with the editor? Are you willing to make any editorial changes they
request, or do you feel their vision for your story conflicts with your own in
a way where there’s no good compromise?
Suppose this editor and
publisher have put together a number of anthologies already. Do their covers
look professional? How about the sales copy? Have they done a good job of
marketing the other anthologies, or do they rely solely on the authors?
Rights
What if you’re planning
on including your story in a collection of your own next year, but the
anthology contract states that you’re licensing the rights to your story for
two years? What if the terms state that you’re granting the publisher
subsidiary rights, like film, television, and merchandising? What if the fine
print says that you’re granting copyright of your work to the publisher?
Make sure you’re dealing
with a reputable publisher. The opportunity to be involved in an anthology that
sounds like a great fit for your story can feel very exciting, but it’s
imperative that you review the contract and make sure that you understand—and
are comfortable with—the terms.
Anthologies
can be fun!
Participating in an anthology can be a fun and wonderful experience. Figure out what is important to you with this type of project, and vet each opportunity to make sure it’s a good fit for you and your career.
Next week: Editors and Anthologies. Part 2 of this two-part series on Anthologies.
Jamie has curated ten multi-author collections and is working on many more, including a monster-themed anthology series she’s co-editing with DeAnna Knippling. She’s also a member of the Uncollected Anthology, an urban and contemporary fantasy author collective, which she joined in the spring of 2018. She loves creating colorful spreadsheets and has spent her day job career working in software. Jamie lives in Colorado and spends her free time in a futile quest to wear out her two border collies, since she hasn’t given in and gotten them their own herd of sheep. Yet.
The Volunteer of the Year nominations are open! If you know someone who has gone out of their way as a volunteer for Pikes Peak Writers, we want to hear about it. We annually award Pikes Peak Volunteer of the Year and Pikes Peak Writers Conference Volunteer of the Year. When the occasion demands it, we recognize individuals for many years of effort with a special Legacy Award. If you know someone who deserves this extra recognition, please visit https://www.pikespeakwriters.com/about/ppw-awards/ and nominate them! Help us shine a light on our brightest stars!